Text and content are the most important parts of the artwork and should not be compromised.
Negative Text
Lighter text on darker background: slightly taller cap height, thicker text.
For optimum legibility in production, we strongly recommend following our graphics guidelines.
Positive Text
Darker text on a lighter background: slightly shorter cap height, thinner text.
Sizing and spacing
Please avoid using any serif or scripted fonts.
Negative Text
Capital letter height
Letter thickness
X-height
Character gap
1.75mm
0.3mm
1.2mm
0.2mm
Positive Text
Capital letter height
Letter thickness
X-height
Character gap
1.6mm
0.15mm
1.2mm
0.2mm
For copyright reasons we are not allowed to use copies of your font sets. All text elements must be converted to paths!
Tip: Keep a version of the file with live fonts incase any text amendments need to be made at a later stage.