H!GHEND wins two CanTech awards

Published April 14, 2025

Ardagh Metal Packaging’s H!GHEND can for Alhambra Reserva 1925 has been awarded the CanTech Grand Tour Award in the Ends category at the CanTech The Grand Tour 2025 conference. H!GHEND was also awarded the prestigious Supreme Cup, further recognising its excellence and standout innovation in metal packaging.

H!GHEND is an innovative solution that enhances the visual appeal of beverage cans helping brands stand out in a competitive market. Loved by both customers and consumers, it combines aesthetic excellence with functional benefits to reinforce brand identity while maintaining the durability and sustainability expected from modern packaging.

This award underscores the power of combining tradition with innovation – as seen in the Alhambra Reserva 1925 can. By translating the iconic elements of Alhambra’s renowned bottle into a distinctive, technically unique design, the H!GHEND can preserves the brand’s heritage and top-rated quality while meeting evolving consumer preferences.

Gerlof Toenhake, Sales Director, Ardagh Metal Packaging-Europe said: “Winning the CanTech Grand Tour Award for H!GHEND is a proud moment for our team and a testament to our commitment to innovation in metal packaging. H!GHEND is more than just a design enhancement – it’s a game-changer that helps brands create a strong identity and truly stand out. We are proud to see H!GHEND making an impact and thrilled to receive this industry acknowledgment.”

As market demands and consumer expectations evolve, H!GHEND continues to set new standards by adding extra value to the can end through a seamless blend of design, functionality and brand storytelling. Receiving yet another award is a testament to its success and growing recognition.