Call of Duty promotional can from Big Shock! is armed with H!GHEND

Published October 19, 2022

Czech energy drink powerhouse Big Shock! has deployed Ardagh Metal Packaging’s new H!GHEND technology to stunning effect, unleashing an impressive special edition can to mark the launch of Call of Duty: Modern Warfare II.

Big Shock!, one of the energy drink leaders in the Czech Republic, aims to attract all gaming fans who are pumped for the new Call of Duty release and want to stay sharp while playing. In an exclusive beverage tie-in, Big Shock! has released 1 million limited edition 500ml cans across Czech Republic and Slovakia, which blasts the iconic game’s potent military-style green and black styling.

And it’s not just the intense aesthetic that will appeal to gamers. Consumers are invited to unlock enhanced game features by following a “covert” link printed crisply into the edge of the shell – a feature made possible for the first time by the power of AMP’s new H!GHEND technology. The striking green end features a black promotional tab which, on opening, reveals a unique code for 2XP and potential prizes such as a PlayStation 5.

Call of Duty: Modern Warfare II, the latest chapter in the world-famous first-person shooter series, launches globally on October 28, 2022. The game promises heart-pounding next-gen, state-of-the-art gameplay, stunningly realistic sound, lighting, and graphics that produce the most advanced Call of Duty in history.

“We were determined to find the newest available technology out there for this promotion,” says Jan Kopriva, Big Shock! Marketing Manager. “That’s our strategy: to always be innovative. H!GHEND gives us exactly what we need, with new ways to draw in consumers and offer them something they haven’t seen before.”

Dirk Schwung, Sales Director at Ardagh Metal Packaging – Europe, says: “One of the most versatile and exciting features of H!GHEND is its potential for use in promotional series and special packs. It’s great to see Big Shock! embrace our newest innovations yet again for this exclusive Call of Duty: Modern Warfare II can.”

Filled by Starzinger in Austria, the Big Shock! Call of Duty can is available now on the Czech and Slovak markets.